1. Why are we in this business?
2. What are our core competencies and unique skillsets?
3. What type of business do we want to develop?
4. How do we want to be viewed by our customers?
5. How do we involve all employees in this vision?
6. Where do we want to be in three, five and seven years?
7. How do we develop goals and who should be held accountable for the outcome?
8. How do we monitor our progress?
9. How do we reward performance?start
10. How do we attract the right personnel to meet our vision and goals?