Friday is Dump Day

The Friday before the Memorial Day holiday weekend is often called “dump day” by those in the media because that’s when politicians usually release news that they do not want to be covered and discussed at length.  Even corporations get into the act because they know of this phonomenon(translation – strategy) as well.

So, if your organization has a story that it does not want a lot of news coverage about, but which neverthless must be released, Friday is the day to do.   In short, tomorrow is a good day to release negative news.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s