The five things that Americans really want.

Dr. Frank Luntz is a communications expert whom you have probably seen on television.  He is known for his “Instant Response” focus group technique.  He often takes a group of people and has them watch a major speech or debate and then interviews them to understand why they were emotionally moved at certain points in the speech or by the actions of the speaker.  Luntz also does polling and research for major corporations about what motivates people.  In his latest book, What Americans Really Want … Really, he says that the “five lifestyle attributes that really matter” are:

(1) more money;

(2) fewer hassles:

(3) more time;

(4) more choices and

(5) no worries.

More discussion on this subject in my Mississippi Business Journal column.

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