Today’s Daily Stat from the Harvard Business Review.
|JUNE 21, 2010|
|Where Sales Reps Go Wrong|
|The “most destructive” failures of business-to-business sales reps are too much contact with customers (35%) and inadequate product knowledge (20%), a McKinsey survey of sales targets indicates. Customers want to be contacted, not bombarded. The upside of getting things right is significant: A primary supplier perceived as having a high-performing sales force can boost its share of a customer’s business by eight to 15 percentage points.|