I just received an email from a local marketing company on whose mailing list I subscribed to. The company has a creative CEO and is gaining business in the community. The email messages always seem to have something useful. They are also well-designed, obviously using an HTML template of some kind.
Unfortunately, there is a big problem in the message part of the email. The problem is that when I click on the “Go to our website” phrase my browser opens to an error page that tells me that there is no such server as “your website address here.”
Now the real message that I am getting from the company is something like, “We have creative ideas, but we aren’t really good with the details.”
To avoid this problem with your email marketing strategy, send the first email to yourself, and go through it as if you were the intended recipient. Click on all the links and read the message out loud. If after do those two things you are happy with it, then blast away to your list.