Tag Archives: nancy lublin

Most mission statements are dumb

At least that’s what Nancy Lublin, CEO of Do Something, says in an article in Fast Company magazine. She also says that good mission statements have a goal.

Good advice, but what I liked about the article was that it had four mission statements, two of which were created by the Dilbert mission statement generator (no longer online) and two were from real organizations. Below are the mission statements. I’ll go ahead and tell you that the two organizations are Enron and the United Way. Can you guess which two are not real and which two belong to the organizations?

1. It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customer’s needs.

2. Our challenge is to assertively network economically sound methods of empowerment so that we may continually negotiate performance-based infrastructures.

3. To improve lives by mobilizing the caring power of communities.

4. Respect, integrity, communication, and excellence.

And the answer is: (scroll down)


1 and 2 were created by Dilbert. Number 3 is United Way, and number 4 is Enron.