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Phil Hardwick’s Strategy Letter, January 2016

January 2016

Greetings:

As I was planning and strategizing about the coming year I had the idea that perhaps I wanted to set a goal of being the best professional development trainer in the state. That’s because one of the things I’m doing more of is training for various state agencies, school districts, nonprofits and businesses.

Right in the middle of my processing this idea and how I would measure such a goal I interrupted my thoughts by opening my weekly email Star Thrower Clip of the Week. After watching it, I began thinking of my goals and strategies in a different way. The presenter suggested that instead of thinking about Being the best IN the world versus being the best FOR the world. Hmm. So instead of being the best professional development trainer in Mississippi I should be the best professional development trainer FOR Mississippi.

Imagine what would happen, especially in the world of politics for example, if our elected officials changed their thinking like that. Instead of your statewide official striving not to be the best elected official in the state, but being the best elected official for the state. And what if your member of Congress – oh heck, I won’t even go there.

Carry this thought over to business and community leaders – or anybody for that matter. What if your goal was to be the best __________ (fill in the blank) FOR the state rather than being the best in the state? I think it would make a difference. Indeed, I suspect it would change a lot of strategies.

And this does not apply just to the state. What if you were the best person for your organization?

The video clip mentioned above is only five minutes. It opens with a famous photographer discussing this idea and then introduces us to a lady in Scotland. That’s enough of a teaser. Here’s the link:

http://www.starthrower.com/t-clip-of-the-week.aspx#clip=1428786&time=0
Until next time,

Phil

Phil Hardwick’s Strategy Letter Launched

PHIL HARDWICK’S STRATEGY LETTER

Greetings:
In case you haven’t heard, I retired from the Stennis Institute recently. Of course, that does not mean I have retired altogether. I’m still teaching part-time at Millsaps College, facilitating strategic planning retreats, doing leadership training, writing and generally staying busier than ever. You can read more about that in this Mississippi Business Journal article.
I’ll also be publishing my new monthly newsletter, which will be about strategy and goal setting. Each issue will feature an organization (profit or nonprofit), a government entity and an individual.
IMPORTANT – To receive my FREE newsletter, simply send an email to phil@philhardwick.com. Enter SUBSCRIBE STRATEGY in the subject.  Oh, one more thing: Your email address will never be shared with anyone else.
Now that we have that out of the way let’s get to it.
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In the business world, the search for new strategies is everywhere. Newspapers and retailers especially have to figure out new strategies. Strategy is about HOW to achieve goals. Sometimes the right strategy is tied to the wrong goal, and vice versa.

In 2011, Ron Johnson left Apple to become CEO of J.C. Penney. His strategy for the struggling department store chain was to eliminate cashiers and checkout counters and have small, more upscale specialty shops within the department store. No more clearance sales and heavy couponing. An interesting strategy, for sure. How did it work out? Only 17 months after Johnson came to Penney, sales had plunged, losses had grown and Johnson was out the door. Read about it in this Business Insider slide show:
http://tinyurl.com/lx7xugs
or this Forbes magazine article:
http://tinyurl.com/coe352r

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Ever heard of CircleUp? It’s strategy is to connect investors with innovative consumer and retail companies using a crowdfunding platform, i.e. using the Internet to connect a large number of investors to an investment. For companies, it’s a new strategy to raise capital. Check it out at https://circleup.com.
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Cities are always looking for strategies to create more revenue because citizens loathe the idea of having taxes raised. Earlier this month Atlanta decided to ask businesses to place ads on public buildings and other public places. It appears that the strategy is backfiring as citizen uproar is rather loud. Just because this strategy worked for naming public sports complexes doesn’t mean it will work for other city properties. Read about it at:
http://tinyurl.com/o3w9thk
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It’s that time of year for New Year’s resolutions and goal setting of all types. What’s your goal for 2015? And what is your strategy for achieving it? Research has shown that there are three keys (strategies) to achieving goals: (1) write it down, (2) share it with someone else and (3) be accountable to someone. I’ll be putting those strategies into practice in my hometown by forming a goal setters luncheon club that will meet on a regular basis during the year to hold each other accountable for achieving our goals. If you’re in the Jackson, Mississippi area and would like more information about joining the group just send me an email at phil@philhardwick.com.
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SOMETHING TO THINK ABOUT
We judge ourselves by our intentions. We judge others by their actions.
*****
Wishing you a healthy, happy and strategic 2015.
Phil

www.philhardwick.com
phil@philhardwick.com
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